Driven by challenge, I’m a creative commercially minded Marketer with proven business judgment; strong strategic capability, with leadership and people management experience. Excellent interpersonal and communications skills also provide the ability to operate effectively.

Key Skills:

My knowledge spans various software and multimedia applications including; Adobe Photoshop, Auto Desk 3D Studio Max, Caligari TruSpace, Sony Sound forge, Adobe Audition, Adobe Dreamweaver, Adobe Flash and Adobe premiere, HTML, and CSS. I also have knowledge of Microsoft Office tools such as Excel, Power Point and Word. I work well in a team environment as well as being responsible for myself and my duties. I am self driven and goal oriented.

CAREER HIGHLIGHTS & ACHIEVEMENTS

Dell Canada Inc. Marketing • Content producer June 2009 – Present

As the site merchandising manager for Dell.ca Small Business, I not only work with various teams, I am specifically responsible for the following:

• Develop and execute online merchandising plans.

• co-ordinate with offline marketing team to execute print promotions for online parity.

• Create, organize, and execute site banner creative for bi weekly core campaigns.

• Execute Product merchandising.

• Develop “best practices” for the optimization/marketing/product teams

• Monitor site traffic and web analytics to create effective merchandising strategy.

• Co-ordinate online product launches.

Dell Canada Inc. Marketing • Store Merchandising Manager SMB Canada July 2008 – June 2009

As the store merchandising manager I was responsible for execution of Dell.ca Small Business system configurations. This included:

• Managing product configurations with DMA for promotional activities.

• Dell store liaison to eClerx for training and bundle execution.

• Analyze online store performance to execute effective store merchandising.

• Create and analyze online beta strategies to monitor online purchasing behaviors.

• Create effective up sell strategy with Dell Small Business Products

Current Projects and Key Main Achievements

• Working with Dell global site team to help execute the Canadian Beta launch of Next Gen, the latest version of our online retail engine.

• Developed viral interactive online Windows7 promotional contest. Launches Feb 19^th 2010

• Working with Software & Peripherals team to on board M-Audio products to cater to the music professional small businesses. This is an ongoing project to onboard other music manufacturers.

• Developed, analyzed, and launched product store re-organization across all products in Dell.ca Small Business. This showed a monthly uplift of 2% store convergence.

• Developed and analyzed module hypotheses for Microsoft Office Bundle attach rate. Launched new option position showing a 5% increase on Office attach rate.

• Organized the Canada Small Business beta for super bundle strategy. Developed and executed online module creative. Worked with Brand teams, and sales teams, to develop merchandising bundles for desktop and notebook products. Executed Store Super Bundle Merchandising.

• Created graphical campaign and launched store module strategy to merchandise dell pro support. This showed an uplift of 5% on pro support options.

May 1998 • Present Freelance Graphic Artist/Web Designer

I have assisted many small Companies, businesses, Musical artists and bands with their advertising media and website needs, from creating graphics for print media, multimedia video for web sites all the way to P.O.P display and CD cover design.

Current & Recent notable projects:

Motyka Fine Arts (Art Gallery) - http://www.motykafinearts.com

• Consulted in online execution for clients CMS needs

• Designed layout and web graphics using word press engine to suit client.

• Logo Design and colour scheme

BassTeasers (DJ & Event Site) - http://www.bassteasers.com

• Flash Web Design

• Promotional Print and PDF media

• Graphic Design

• Action script 3

• Logo Design

• 3d modeling

• Video editing

RPG Photography (Photography Gallery) - http://www.rpgdepictions.com

• Consulting on evolution of current site direction and execution.

• Logo Design

• Flash Design

• Currently in production

Doorja.com (Musician’s website) - http://www.doorja.com

• Flash Web Design

• Graphic Design

• Action script 3

• 3d modeling

• Currently in Production

Ongoing Various Toronto DJs, Venues, and Artists

• CD Cover Design

• Flyer Design

• Poster Design

Extracurricular activities and achievements.

• Currently run and organize 24 hour pre recorded internet DJ show featuring talent from across the globe. Management of flyer design, social networking, to management of the event’s talent and schedules.

• Currently a DJ Performance artist travelling throughout Southern Ontario

• Electronic music producer and enthusiast.

• Avid event and life photographer.

• Managed and Ran a live internet radio station throughout the year of 2008

• In April of 2005 I completed Future Shop’s introductory leadership training program.

• In 2003 an animated 3D rendered logo was aired on local Hamilton TV, for the charity organization Hamilton Hoops.

• 3D Creative piece was published in the British trade magazine 3d World in summer of 2002

• Metallica Mega mix I arranged made repeated radio play on Q107s Mandatory Metallica in the summer of 2001